On Tuesday, August 6, 2024, Africell, a leading mobile operator in Sierra Leone, awarded a SLe 150,000 cash prize to Amadu Bah, a truck driver from Goderich, as part of their ongoing Win Kopo promotion. This promotion, which has allocated over SLe 1,000,000 in prizes, has significantly impacted the lives of many Africell subscribers across the country.
Amadu Bah, who has been a loyal Africell customer since 2012, expressed initial scepticism about his win due to prevalent scams in the country. “At first, I didn’t believe I had won,” Bah admitted, “but receiving this prize has been a remarkable surprise.”
Africell’s Media Relations Manager, Abdul Karim Sesay, highlighted the company’s commitment to enriching subscribers’ lives. “Our goal is to create lasting memories for our winners and bring joy into their lives,” Sesay said. He also extended gratitude to the media for their continuous support in promoting Africell’s initiatives and assured that the company remains open to media collaboration.
Fatmata J. Bah, Africell’s Digital Marketing Officer, outlined recent enhancements to the promotion. “We have expanded our promotion to include more winners,” she explained. “We now feature four daily winners instead of three and offer SLe 5,000 every Monday to one lucky subscriber. Additionally, there is a monthly prize of SLe 15,000 and a quarterly grand prize of SLe 150,000.”
To participate, Bah explained, subscribers need to recharge their Africell SIM cards regularly and either dial *4888# or send ‘1’ to 4888 to answer trivia questions.
Africell’s Media Relations Team Lead, Abdul Aziz Kamara, emphasized that the company’s focus is on providing valuable opportunities and a high-quality communication experience for its subscribers. “Today’s event is about celebrating our subscribers and offering them the best possible service,” Kamara said. He reminded attendees that lottery tax of 20% is applicable, with the remainder of the prize going to the winner.
For those hoping to join future draws, Kamara noted that the only number contacting winners is 077 777 777, encouraging subscribers to stay engaged for more opportunities.