The Sierra Leone Football Association (SLFA) has today signed a ๐ก๐ข๐ฌ๐ญ๐จ๐ซ๐ข๐ ๐ฌ๐ฉ๐จ๐ง๐ฌ๐จ๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ ๐ซ๐๐๐ฆ๐๐ง๐ญ ๐ฐ๐จ๐ซ๐ญ๐ก ๐จ๐ฏ๐๐ซ ๐๐ฐ๐จ ๐๐ฎ๐ง๐๐ซ๐๐ ๐๐ง๐ ๐ ๐ข๐๐ญ๐ฒ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐๐๐จ๐ง๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐ซ๐๐ง๐ ๐ ๐๐ข๐๐ซ๐ซ๐ ๐๐๐จ๐ง๐ in support of this yearโs FA Cup competition, which will now be known as the ๐๐ซ๐๐ง๐ ๐ ๐ ๐ ๐๐ฎ๐ฉ ๐๐๐๐.
The partnership marks the ๐๐ข๐ซ๐ฌ๐ญ ๐ญ๐ข๐ฆ๐ ๐ข๐ง ๐ญ๐ก๐ ๐ก๐ข๐ฌ๐ญ๐จ๐ซ๐ฒ ๐จ๐ ๐๐ข๐๐ซ๐ซ๐ ๐๐๐จ๐ง๐ ๐๐จ๐จ๐ญ๐๐๐ฅ๐ฅ that such a major corporate sponsorship has been secured for the countryโs prestigious knockout competition, highlighting the growing commercial appeal of the game.
Under the agreement, ๐๐ซ๐๐ง๐ ๐ ๐๐ข๐๐ซ๐ซ๐ ๐๐๐จ๐ง๐ will provide ๐๐ฅ๐จ๐ฌ๐๐ ๐๐ฌ๐๐ซ ๐๐ซ๐จ๐ฎ๐ฉ (๐๐๐) ๐ฆ๐จ๐๐ข๐ฅ๐ ๐ฉ๐๐๐ค๐๐ ๐๐ฌ ๐๐จ๐ซ ๐๐๐ ๐ ๐ฌ๐ญ๐๐๐ to facilitate efficient internal communication across the Association.
The telecommunications company will also deliver ๐๐ ๐๐๐ฉ๐ฌ ๐ก๐ข๐ ๐ก-๐ฌ๐ฉ๐๐๐ ๐๐ข๐๐ซ๐ ๐ข๐ง๐ญ๐๐ซ๐ง๐๐ญ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐ญ๐จ ๐ญ๐ก๐ ๐๐๐ ๐ ๐๐๐๐๐ช๐ฎ๐๐ซ๐ญ๐๐ซ๐ฌ ๐ข๐ง ๐๐ข๐ง๐ ๐ญ๐จ๐ฆ, significantly enhancing the Associationโs operational and digital activities.
In addition, Orange Sierra Leone will activate a ๐๐จ๐จ๐ญ๐๐๐ฅ๐ฅ-๐๐จ๐๐ฎ๐ฌ๐๐ ๐๐๐ฅ๐ฎ๐ ๐๐๐๐๐ ๐๐๐ซ๐ฏ๐ข๐๐ (๐๐๐) and serve as the ๐๐ฑ๐๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ ๐๐ข๐ญ๐ฅ๐ ๐๐ฉ๐จ๐ง๐ฌ๐จ๐ซ ๐จ๐ ๐ญ๐ก๐ ๐๐ซ๐๐ง๐ ๐ ๐ ๐ ๐๐ฎ๐ฉ, including branding rights and sponsorship of the ๐๐๐ง ๐จ๐ ๐ญ๐ก๐ ๐๐๐ญ๐๐ก ๐๐ฐ๐๐ซ๐.
The partnership further introduces ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ง ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐ข๐ง๐ข๐ญ๐ข๐๐ญ๐ข๐ฏ๐๐ฌ, including the integration of ๐๐ซ๐๐ง๐ ๐ ๐๐จ๐ง๐๐ฒ ๐๐จ๐ซ ๐ญ๐ข๐๐ค๐๐ญ ๐ฌ๐๐ฅ๐๐ฌ, ๐ฉ๐ฅ๐๐ฒ๐๐ซ ๐๐จ๐ง๐ฎ๐ฌ๐๐ฌ, ๐๐ง๐ ๐ฌ๐๐๐ฎ๐ซ๐ ๐๐๐ฌ๐ก๐ฅ๐๐ฌ๐ฌ ๐ญ๐ซ๐๐ง๐ฌ๐๐๐ญ๐ข๐จ๐ง๐ฌ.
The agreement was formally signed at the ๐๐ซ๐๐ง๐ ๐ ๐๐จ๐ง๐๐๐ซ๐๐ง๐๐ ๐๐๐ฅ๐ฅ ๐๐ญ ๐๐ข๐ฅ๐ฅ ๐๐ญ๐๐ญ๐ข๐จ๐ง, ๐ ๐ซ๐๐๐ญ๐จ๐ฐ๐ง, by ๐๐๐ ๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ ๐๐ซ. ๐๐๐๐๐๐ข ๐๐๐ฆ๐๐ซ๐ and ๐๐ซ๐๐ง๐ ๐ ๐๐ข๐๐ซ๐ซ๐ ๐๐๐จ๐ง๐ ๐๐๐ ๐๐๐๐๐ฆ ๐๐ข๐๐ก๐ ๐๐จ๐ฎ๐ซรฉ.
The signing ceremony was witnessed by the ๐๐ข๐ง๐ข๐ฌ๐ญ๐๐ซ ๐จ๐ ๐๐ฉ๐จ๐ซ๐ญ๐ฌ, ๐๐๐๐๐ฆ ๐๐ฎ๐ ๐ฎ๐ฌ๐ญ๐ ๐๐๐ฆ๐๐ฌ-๐๐๐ข๐ฆ๐, and the ๐๐๐ฉ๐ฎ๐ญ๐ฒ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฎ๐ญ๐ก๐จ๐ซ๐ข๐ญ๐ฒ, ๐๐ซ. ๐๐๐๐ฎ๐ฅ๐ซ๐๐ก๐๐ฆ๐๐ง ๐๐ฐ๐๐ซ๐ซ๐๐ฒ, representing the Government of Sierra Leone.
Also present were ๐๐๐ ๐ ๐๐ข๐๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ ๐ ๐๐ซ. ๐๐ฅ๐ข๐ ๐๐๐๐๐ซ๐ ๐๐๐ซ๐๐ฐ๐๐ฅ๐ฅ๐ข๐, ๐๐ข๐๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ ๐ ๐๐ซ. ๐๐ซ๐ข๐ง๐๐ ๐๐๐ช๐ฎ๐๐, and Executive Committee Members ๐๐ซ. ๐๐ฐ๐๐ค๐ฎ ๐๐๐ฅ๐ฏ๐ข๐ง ๐๐ก๐๐ฅ๐๐จ๐ง ๐๐ข๐ฌ๐ค and ๐๐ซ. ๐ ๐จ๐๐๐ฒ ๐๐ง๐ญ๐ก๐จ๐ง๐ฒ.
The landmark agreement represents ๐จ๐ง๐ ๐จ๐ ๐ฌ๐๐ฏ๐๐ซ๐๐ฅ ๐ค๐๐ฒ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ ๐๐ฒ ๐๐๐ ๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ ๐๐๐๐๐๐ข ๐๐๐ฆ๐๐ซ๐ ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ ๐ฌ๐ก๐จ๐ซ๐ญ ๐ฉ๐๐ซ๐ข๐จ๐ ๐ข๐ง ๐จ๐๐๐ข๐๐, reflecting his administrationโs commitment to transforming the image and commercial value of football in Sierra Leone.
